I was born with a love for fashion and design that was passed down to me from my grandmother, Lura Jane. Chic tastes must be genetic, as this love was carried onto me from my mom, Lura Brenda, I passed it on to my daughter, Lura Elizabeth. Just like our name, Lura (Lu for short) our clothes go back and forth freely.  When mini me's can't get enough of their parent's wardrobe, the nostalgia is real.

Fashion forward moms pass on staples to their grown daughters. And on the flipside, daughters are paying it forward and opening their closets to the women they owe it all to. Moms and daughters bridge the generation gap with a shared sense of style. A daughter is never too old to raid her mom's closet. Like mother, like daughter!